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Colour theory and the psychology of in-store promotion

Colour theory and the psychology of in-store promotion

by on April 8, 2016

Phillip Adcock, the founder and managing director of Shopping Behaviour Xplained Ltd writes

All human beings have an inbuilt reaction to colours, whether it’s the calming effect of blue or the alarming effect of orange. Even the colours and number layouts on price labels are carefully chosen to manipulate our instincts.


PR : 50 Shades ‘leaked’ memo stunt

by on February 11, 2015


B&Q staff told to ‘prepare for increase in demand for cable ties’ in 50 Shades ‘leaked’ memo stunt


Of course, this memo, only ever intended to wing its way into the inboxes of journalists, is some spot-on piggybacking PR ahead of the filthy film’s launch in time for Valentine’s Day.

According to the Guardian – thanks for tweeting with this Keith Lewis off of Zurich Insurance! – staff are  being urged to read the erotic novel or watch the film so they can ‘familiarise themselves’ with the story. Copies of the book will be delivered to each store and can be lent to staff on a one-week basis’.


IRX 2015 : Get your multichannel performance ready to respond to the new online shopper demands

by on January 29, 2015


The Internet Retailing Conference – Tuesday 14th October 2014 / Don’t miss it

by on October 6, 2014


Check the latest tweets for the Internet Retailing Conference – Tuesday 14 October London

by on October 4, 2014

Refoundationing is the theme of IRC 2014.

It’s used to describe the process by which leading UK retailers, from M&S and Mothercare to B&Q and Argos, are transforming their businesses, putting digital first for a future in which customers will expect to shop in new, different and constantly-evolving ways.


Mark Pigou talks about the retailers at the 3rd annual Internet Retailing Awards / Amazon, Evans Cycles, Missguided,, Free People, Notonthehighstreet, Argos, Graze, Ocado etc.

by on June 3, 2014

Mark Pigou writes ... Without doubt the most fun you will ever have at an industry awards - the 3rd annual Internet Retailing Awards takes place June 26 in London.
Go to and take a look at the judges you will meet at the party plus the retailers who have been nominated are ..


SMBs / Who else wants access to the big boy’s marketing toys? / James Critchley, cloud.IQ

by on June 16, 2013

Startup Stories: cloud.IQ - giving SMBs access to the big boy's marketing toys

James Critchley recently spoke to Flinca's blog on internet technology, mobile and start-up (everything cloud.IQ is passionate about!)  The blog reported why he left his job working for huge enterprises to set up cloud.IQ with the aim of giving SMBs access to the big boy's marketing toys. Just over a year after James started on this venture, he looks back on the challenges he faced at the beginning, how he overcame them and the success cloud.IQ has had over the last 12 months.  Contact cloud.IQ


“Internet Retailing Expo 2013 (March 20-21 at the NEC, UK) is going to be bigger and better than ever” / Mark Pigou

by on January 18, 2013

Internet Retailing Expo 2013 - Visitor registrations are up 43% year on year - quite staggering - and a clear indication that the UK's online & multichannel channel retail sector is keener than ever to respond to the challenges in the marketplace.

It was sad to see Jessops join the list of closures on the High St., especially as their online business had in fact increased over 300%, so the message is clear - multichannel retailers must engage consumers successfully both in store and online as the age of "IRIS" ( Internet Retailing In Store ) is now here!

Will Corry's insight:   Book now for IRX 2013 - it's important. Score 76


Calling cyclists “stupid tw*ts”, to promote road safety calls for an apology and B&Q picks Karmarama

by on November 18, 2012

'An unlikely story - "The work of one rogue creative acting without sanction of the agency"

Good news and bad news.    Karmarama has apologised for a number of ads  created by a member of its staff calling cyclists "stupid tw*ts",  promoting road safety. Blunder and arrogance time at its best!

However it's not all 'awkward' news for the agency. The good news is B&Q worth a supposed £40m a year according to Campaign, has just shipped out to them. The loser was Interpublic-owned McCann


ChannelAdvisor can help online retailers increase eBay and Amazon sales / IRX 2012

by on March 3, 2012

ChannelAdvisor have announced its participation at Internet Retailing Expo NEC, Birmingham. ChannelAdvisor will be exhibiting at stand E17 throughout the two-day event on 21-22 March 2012.