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Research Study : “Bricks and mortar shopping under threat”

Research Study : “Bricks and mortar shopping under threat”

by on July 27, 2016

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods.

However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app whilst in store.  The WE KNOW MODERN SHOPPERS study found that 90% of the UK believes that mobile apps enhance their shopping experience and the main benefits of using a store’s app is for time saving (88%) and cost saving (80%). These figures show that consumers want to purchase items quickly and for the best possible price, but the in-store experience isn’t allowing them to do so.

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ad:tech London : “Our new online newsroom is creating a real buzz around our 10th anniversary event” / Dan Brain

by on September 26, 2014

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Field marketing / Primesight partners with NOW TV to deliver interactive digital campaign in cinemas

by on August 9, 2014

Primesight, @primesight one of the UK’s largest providers of out-of-home solutions, can today announce it has been appointed to facilitate NOW TV’s new interactive digital campaign, ‘BackInYourBox’, in cinemas across the UK.

Primesight’s digital 6 sheets will host the ‘BackInYourBox’ campaign in the top ten most popular cinemas in the UK alongside static six sheet panels located in 304 cinemas nationwide. The digital creative features a touch screen game based on the well known arcade hit ‘Whac-A-Mole’, allowing players to tap the colourful characters on screen emerging from the boxes with the aim of achieving a high score.

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Sometimes the real gems lie on the surface / Jeff Deighton

by on June 23, 2012

Jeff Deighton of insight engineers writes ... I’ve been watching the Euros with my teenage kids and beyond commenting loudly on the match itself together, we find ourselves putting the world to rights on a variety of issues, some of which are topics we also debate in the office. [more…]

Howzat! – Lessons in sport equal lessons in business / Jeff Deighton

by on May 23, 2012

Jeff Deighton of insight engineers writes ...

As some of you know, I spent a lot of my spare time over the last few months doing the English Cricket Board Level 2 coaching certificate and with the test series against the West Indies under way (1:0 after Lords), I found myself musing on the foundations for success in team sport and business.

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Research News : insight engineers will set up and collect (for free) quick opinion poll-style questions

by on May 22, 2012

Jeff Deighton writes in his new website / blog ...

There’s an old English proverb that starts For want of a nail, the shoe was lost…” that illustrates the larger consequences of not taking care of the small things.

To help our clients and prospects take care of at least some of the small things, we’ve set up and collected (for free) quick opinion poll-style questions, which we call ‘Test & Vote’. [more…]