TheMarketingblog

brand identity

How to make the most influential marketing decision: Developing a creative brand identity

It’s no secret that brand identity is at the core of modern-day marketing. It plays a pivotal role in how a given company markets its products and expands its consumer base, thus being crucial for generating sales and increasing profit. […]

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4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

Things to consider when building an e-commerce website Digital commerce is not the future, it’s the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a

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Make your prospects stop…read… think… behave… differently

Our (a) all new brand identity, (b) our results positioning (c) the content strategy plan http://t.co/eIoFDYCIOZ pic.twitter.com/c49GdTWYIp — Will Corry (@slievemore) April 27, 2014

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Marketing integration is as easy as ABCD / flock.

At Flock we always try to use integration insight from outside the world of marketing to improve our marketing integration product, and help integrated marketers and marketing procurement professionals. Previously we have shared examples from building industrial consortia and from creating cancer

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“A music concept which fits to the brand, store and target group increases the time that customers spend inside the store”

Imagine, you are a brand manager responsible for all your branches, flagship stores. These offer your brand great opportunities to reflect and thus communicate your brands image and emotional positioning through a unique music program More about in store music

“A music concept which fits to the brand, store and target group increases the time that customers spend inside the store” Read More »