Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes – that’s the stark finding of a new report from research group Rare: Consulting. The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty […]
Have loyalty marketers lost sight of what consumers really want? – new research Read More »
Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that
Is slowing down the key to keeping up in our fast-paced world? Read More »
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers. I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
Latest Research : Half of brands are missing out on the benefits of loyalty programmes Read More »
Big #brands no longer get big love from UK #consumers, says @FKCLondon report https://t.co/WEa4YmEaoJ #marketing #retail pic.twitter.com/Tnp7kHjx5o — Marketing Comm News (@marcommnews) August 22, 2018
Big brands no longer get big love from UK consumers Read More »
Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands. Devotion, which is a factor
Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study* commissioned by Ometria has found. The same study has discovered that 84% of consumers
