brand loyalty
Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.
The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.
Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.
I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands.
Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing high-value, enduring relationships between people and brands.
Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study* commissioned by Ometria has found. The same study has discovered that 84% of consumers feel bombarded by online retailers, in many cases leading them to abandon their favourite ecommerce shops. [more…]
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