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The challenge : Developing a framework consisting of standards in the fields of advertising formats, KPIs and metrics

by on May 27, 2013

  • IAB appoints Karim H. Attia as Chairman of the Brand Advertising Committee

  • With immediate effect the CEO of nugg.ad will chair the Brand Advertising Committee (BAC) of IAB Europe
  • Initial BAC results presented at IAB Interact in Barcelona
  • Attia’s future role: creating and standardising branding standards

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