Get in Touch

brand reputation

5 unusual ways to improve the reputation of your brand

5 unusual ways to improve the reputation of your brand

by on April 24, 2020

Never before has the brand reputation mattered so much.

Of course, it was important in the past, but in the era of the internet and social media, how a company treats its customers can make or break its brands.

[more…]

Here’s why how much you pay employees influences your brand reputation

Here’s why how much you pay employees influences your brand reputation

by on September 17, 2019

How much you pay your employees influences your brand reputation, which affects your revenue and how much your business grows.

When most of us think of managing a brand reputation, we tend to think of the clean-up that occurs after a PR scandal.

[more…]

Fair trade insight : “Fair trade can potentially enhance brand reputation in consumers’ eyes” / Jack Miles, Associate Director, Northstar Research Partners

by on May 9, 2014

Fair trade insights for World Fair Trade Day: What do consumers think about brands with a fair trade ethos? Jack Miles, Associate Director, Northstar Research Partners

As we’re approaching World Fair Trade Day, which will be celebrated across six continents on 10th May and led by the World Fair Trade Organization, it feels appropriate to look in detail at what fair trade means for brands and consumers today. The concept of fair trade (that is, the ethical and sustainable sourcing of products) has become an important part of brand and product identity for many companies in recent years, but what is its potential value? What do consumers think about fair trade businesses? [more…]