brand
Question: what is a thought leader? Well, it’s a marketing buzzword for someone whose thoughts and opinions on a particular subject are highly respected.
That being so, how can a brand become a thought leader? Same way, really. This just means that your brand is seen as being an influential authority within your niche.
Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.
Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer's combined food and non-food accounts for just two years.
Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.
Registering trade marks for moving images has long been an incredibly laborious task in the UK, but new laws due to take effect in less than three months’ time will make the process much easier.
So what will these new laws mean for brand owners and how can they prepare to take advantage of them?
Red Bee, the creative and branding agency, today announces the launch of broadcaster Telemundo’s refreshed brand design.
As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content.
As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV will be hosting a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet.
Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP UK have created a campaign using innovative technology to give TV fans a live virtual walk along the red carpet and spot their favourite attendees; all at the touch of their mobile devices. [more…]
YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.
YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet JICWEBS’ guidelines to reduce the risk of ads being served against inappropriate content.
YouTube takes the list of companies certified for brand safety to 61.
Starbucks has won back the right to block a trade mark application, filed by a competitor, on the grounds it is confusingly similar to its own.
In a judgment this week (Tuesday 16th January 2018), the EU General Court annulled an earlier decision of the Board of Appeal at the EU Intellectual Property Office (EUIPO), which had dismissed Starbuck’s opposition to an EU trade mark application in 2014 by a Belgian woman, Hasmik Nersesyan.
By Tania Clark, partner and trade mark attorney at intellectual property firm, Withers & Rogers. [more…]
Nature Valley's 'perfectly timed' tennis tie-up delivered a 20% uplift in sales .. https://t.co/1aUga4Hq9R pic.twitter.com/PSi0bMiESy
— Will Corry (@slievemore) December 4, 2017
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
