brand
Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.
Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer's combined food and non-food accounts for just two years.
Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.
Registering trade marks for moving images has long been an incredibly laborious task in the UK, but new laws due to take effect in less than three months’ time will make the process much easier.
So what will these new laws mean for brand owners and how can they prepare to take advantage of them?
Red Bee, the creative and branding agency, today announces the launch of broadcaster Telemundo’s refreshed brand design.
As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content.
As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV will be hosting a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet.
Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP UK have created a campaign using innovative technology to give TV fans a live virtual walk along the red carpet and spot their favourite attendees; all at the touch of their mobile devices. [more…]
YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.
YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet JICWEBS’ guidelines to reduce the risk of ads being served against inappropriate content.
YouTube takes the list of companies certified for brand safety to 61.
Starbucks has won back the right to block a trade mark application, filed by a competitor, on the grounds it is confusingly similar to its own.
In a judgment this week (Tuesday 16th January 2018), the EU General Court annulled an earlier decision of the Board of Appeal at the EU Intellectual Property Office (EUIPO), which had dismissed Starbuck’s opposition to an EU trade mark application in 2014 by a Belgian woman, Hasmik Nersesyan.
By Tania Clark, partner and trade mark attorney at intellectual property firm, Withers & Rogers. [more…]
Nature Valley's 'perfectly timed' tennis tie-up delivered a 20% uplift in sales .. https://t.co/1aUga4Hq9R pic.twitter.com/PSi0bMiESy
— Will Corry (@slievemore) December 4, 2017
The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
National Express will fully suspend its national network of scheduled coach services with effect from midnight Sunday 5 April 2020.
Influencer marketing platforms are an excellent tool to help business owners boost their 
There’s no denying the fact that addiction of any kind takes a big toll on a person’s health. More than 100 million people in the world are currently suffering from some form of addiction.
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.