branded content
By Sanjay Nazerali, Global Chief Strategy Officer with Carat Global and Co-head Judge at the World Media Awards
As the entry deadline looms for a set of awards I’m involved in that celebrate the best in cross-border content marketing, I can’t help but ponder on one thing: when we know how powerful content marketing can be, why isn’t it at the forefront more? When we know it cuts through clutter, adds value to people’s lives, builds trust and relevance, why don’t we do more of it?
Entry to the World Media Awards is open until 16th February. [more…]
Entries for World Media Awards (hosted by the World Media Group) are now open. The global World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.
Latest ..... The World Media Group has today announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their inaugural year in 2016. The global WMAs are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.
Last night at The Marketing Society Excellence Awards at the HAC, London, Sensodyne was awarded the prestigious Grand Prix prize and Alistair Macrow of McDonald’s was crowned the 2016 Marketing Society Marketing Leader of the Year in association with Campaign.
Over 500 members, guests and friends gathered to celebrate marketing in all its creative brilliance and to find out who this years’ much anticipated winners were. The judges, led by Ronan Dunne, CEO of O2, chose Sensodyne as the overall winner of the Grand Prix.
The World Media Group* can now announce its full panel of judges for the inaugural World Media Awards – twenty-two independent and international industry experts who will be judging entries in February 2016.
The awards are the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.
Marketing Engagement News from theMarketingblog. Native advertising, branded content, sponsored content - call it what you like - it's red-hot latest marketing news...
Newslettered : UK Marketing News in a quick read format - enjoy...
Native advertising, branded content, sponsored content - call it what you like - it's the red-hot front edge of digital media. 'Social Business' news, articles, case stories from theMarketingblog
Will Corry 01784 434 412 will@themarketingblog.co.uk
Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content
The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content marketing platform NewsCred. The NewsCred platform allows brands to run their own newsrooms by licensing existing content from publishers, as well as allowing brands to hire freelance journalists to create original content.
Marketing Engagement News from theMarketingblog - Native advertising, branded content, sponsored content - call it what you like - it's the red-hot site that provides 'fresh' marketing news from the UK.
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Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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