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84 percent of millennials state that User-Generated Content influences what they buy

Why User-Generated Content Is The New Marketing Currency http://t.co/Cg8Et2NjL3 pic.twitter.com/DXzPdue4dA — Will Corry (@slievemore) November 15, 2014

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Branded content: the next big thing in marketing? / Ross Furlong’s Blog – UK Marketing Network

Will Corry’s insight:The notion of advertising as entertainment isn’t anything new – but it is being pulled out of the closet here. Score 78 We heard last week that Sainsbury’s is rethinking its marketing structure in order to put content at

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Guest Post : Why quality content marketing will be King in 2013 – Julia Hutchison, Group FMG

The past 12 months has seen content marketing become a big hitter in the marketing discipline stakes and there are plenty of lessons marketers need to learn for the year ahead to make the most of the growing medium. 2012

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10 hot web startups changing the face of retail / Macala Wright

10 Hot Web Startups Changing the Face of Retail In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation.

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