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branding

The importance of colour psychology in brand building

by on October 15, 2013

Simon Wright, MD Greenwich DesignThe value that great design can add to a brand is something that is very often undermined. It’s not just expensive [more…]

Image, branding wise does this work for you? / Constant Contact on Facebook

by on June 29, 2013

Only a few days left to refer a friend to Constant Contact and win yourself one of these! Just click on the link for details :) http://go.constantcontact.com/referuk

This Facebo0k message from the team at Constant Contact does not switch me  on. I find it hard to read and it does not appear to follow the Constant Contact branding. On the other hand perhaps this direct approach works and that's why they are sacrificing some of their brand image. After all results count. What do you think. Does it work for you? Use the comments at more.. to let us know.

 

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A very interesting ‘ideas’ video on the marketing wisdom of naming / Tony Raynor at Abbey Telecom

by on March 1, 2013

Choosing the name of a business or brand can have significant marketing impact.

Regular contributor, Abbey Telecom has a strategy to share in the form of  a short video.

We at theMarketingblog recommend that you watch this video as it may well spark some thoughts to save you a fortune on your branding. Abbey Telecom are installers of telephone systems but the knowledge is transferable across all industries.

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DWPub launches newsrooms to give brands online media hub

by on September 20, 2012

DWPub has launched SourceWire News Distribution Newsrooms, offering brands and PR companies their own fully customisable online press centres.

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