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Have loyalty marketers lost sight of what consumers really want? – new research

Have loyalty marketers lost sight of what consumers really want? – new research

by on May 1, 2019

Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.

The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.

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Is slowing down the key to keeping up in our fast-paced world?

Is slowing down the key to keeping up in our fast-paced world?

by on March 15, 2019

Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.

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