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A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

by on September 1, 2016

More and more shoppers are regularly using voucher codes. Many shoppers now assume a brand will offer them money off at some point during their purchase. If you ignore their demands, you'll be losing sales, emptying baskets and missing out on customers who will soon flock to your competitors.

The UK alone saw 688 million vouchers redeemed in 2014, and that number has already ballooned. For many shoppers, it's second nature to search for money-saving discount codes and deals before completing a purchase, and sometimes before shopping with a certain brand. It's no longer a case of getting ahead of the competition - voucher campaigns and affiliate marketing are essential to ensure you don't fall behind.

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

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Research : The world’s most valuable brand portfolios revealed / Brand Finance

by on August 30, 2016

Every year, leading branded business valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful and the most valuable by country, by industry and against all other brands worldwide.

The companies with the highest total value of brands under management can be found in the Brand Finance Portfolio 100.

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5 ways brands can use “Great British Bake Off” to increase sales

5 ways brands can use “Great British Bake Off” to increase sales

by on August 25, 2016

Great British Bake Off (GBBO) returns to the screens , and with last year’s average viewer numbers hitting over 12m people, there is huge opportunity for forward-thinking brands to increase their presence, sales and audience reach. [more…]

9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

by on July 14, 2016

By Niki Macartney, strategy director at Southpaw

Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement of competitors and changing consumer behaviour. Reviving a brand is an option for those found to be in decline.

It’s vital to recognise, however, that many comebacks fail simply because the expectation is that marketing alone can be the saviour.

Download Southpaw’s Fading Brands report here [more…]

“Brexit, brands, and the fear of the future” / The Futures Company

by on July 1, 2016

By Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company

The Brexit referendum vote has already caused the pound to plummet to 30-year lows on foreign exchange markets and billions of pounds wiped off share values. Socially, we’ve seen racist harassment and vandalism.

There have also been the first signs of what a post-Brexit EU might look like in other spheres, as British-based researchers are asked to remove themselves from collaborative EU research proposals.

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Women for Women : The lowdown on how to create female-appeal

Women for Women : The lowdown on how to create female-appeal

by on May 19, 2016

Sam Ellison and Emma Jones, founding partners at Redshoe Brand Design, a design agency specialising in designing for women, are back from M2W in New York, the world’s biggest conference on marketing to women. For anyone wanting to better engage with women through their branding, marketing and design, here is their report on the thinking that garnered the biggest share of voice at the conference

According to conference-speaker Marti Barletta (author of Marketing To Women): “women control over 20 trillion dollars in worldwide spend, are the ‘currency of success’, the fastest growing economic force in the world and could be a game changer for any brand”.

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Study : Brands need to nurture post-purchase offering to capitalise on customer relationships

Study : Brands need to nurture post-purchase offering to capitalise on customer relationships

by on May 18, 2016

New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts.

The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in the customer lifecycle.

When asked when they felt closest and most engaged with a brand, the vast majority chose stages that were either post-purchase, or beyond the point of traditional above-the-line advertising.

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Research : Is brand loyalty dead? Brits will ABANDON favourite brands that fail to personalise

Research : Is brand loyalty dead? Brits will ABANDON favourite brands that fail to personalise

by on May 13, 2016

Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study* commissioned by Ometria has found. The same study has discovered that 84% of consumers feel bombarded by online retailers, in many cases leading them to abandon their favourite ecommerce shops. [more…]

Brands had a positive ROI on their video investment, with 95% of sales occurring offline

Brands had a positive ROI on their video investment, with 95% of sales occurring offline

by on April 18, 2016

Videology a leading software provider for converged TV and video advertising – today announced the findings of an independent, commissioned study conducted by Gain Theory, a global marketing foresight consultancy, on the behalf of Videology entitled, “Video Works”.

The study was designed to analyse the impact of video in driving offline sales (in store purchases) for a number of brands over a significant time period and across multiple campaigns.

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Two-fifths of B2B marketers failing to deliver customer-centric approach

by on April 12, 2016

A study commissioned by digital transformation business, Squiz, suggests that many B2B brands still have a way to go to become more customer-centric, with over two-fifths (41%) of marketers thinking more work is required.

Although 83% of B2B marketers recognise that customer centricity is “very important”, Squiz found that a lack of c-level buy-in prevents many B2B marketers from delivering a more customer-centric approach within their organisation.

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