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Smartphone shopping in-store – connecting digital commerce with bricks and mortar / Dan Hartveld, Red Ant

by on April 16, 2013

Dan Hartveld, Red Ant’s technical director writes  ..  As mobile continues to be a hot topic for everyone – tech pundits, brands and industry mavens – there’s still a question over exactly how consumers use their smartphones when they’re out shopping. We all think they’re doing it, we feel in our collective gut that they’re going to do more of it as digital commerce and multichannel experiences get better.

But are consumers actually getting out their smartphones in-store and using them to compare, share and buy?

The short answer is yes, they are – but it’s currently a fringe activity which has yet to realise its full potential as a revenue driver. [more…]

Microsoft, Apple and Intel top the tech logo recognisability chart / New OgilvyAction research

by on August 8, 2012

New research unveiled today shows that among UK shoppers, the top three most recognisable logos for technology brands are Microsoft, Apple and Intel. They were identified with certainty by 92.7 per cent, 86 per cent and 85.6 per cent of consumers, respectively.

Social media brands filled up the remainder of the top five: 78.8 per cent of shoppers were certain that they recognised the Facebook logo (81.8 per cent of women vs. 75.7 per cent of men), while 73.9 per cent (again, more women than men) identified the Twitter logo.

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The broadest reach to consumers through messaging / Acision / Soli

by on March 6, 2012

Visionary new platform extends traditional messaging to directly connect brands, carriers and mobile consumers - changing the mobile marketing ecosystem and uniting the world.

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