Get in Touch

Brau Union

Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

by on July 8, 2016

As part of the Brau Union brewery group’s “Desperados” campaign, a vertical video has for the first time been used in mobile advertising. Developed by YOC (yoc.com) , the understitial vertical video ad is a mobile advertising format enabling the full screen display of moving image content in portrait format.

The ad, which celebrated its premiere in April, has been included in the "Desperados #espassiert" marketing campaign created by Brau Union and Performics.

[more…]