Get in Touch

breast cancer

A new campaign for the early detection of breast cancer and against censorship.

by on April 20, 2017

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA

The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful campaign “#ManBoobs4Boobs”, which in 2016 explained how to self-exam and observe breasts for signs of cancer featuring a male model to avoid censorship on social media, the Breast Cancer Help Movement (MACMA) introduces a new initiative created by Buenos Aires based agency, David.

[more…]

Watch: Men unhook a woman’s bra to celebrate Breast Cancer Awareness Month

by on October 20, 2016

[more…]

Breast cancer awareness charity, coppafeel! Tells people to #getitoffyourchest in latest campaign by karmarama

Breast cancer awareness charity, coppafeel! Tells people to #getitoffyourchest in latest campaign by karmarama

by on September 20, 2016

Karmarama has created a new integrated brand campaign for CoppaFeel!, the breast cancer awareness charity for young people. The campaign aims to raise awareness of [more…]

The “History of the Bra” Infographic / Mrs Robinson blows minds with her black lace bra

by on October 15, 2014

[more…]

Breast cancer awareness charity CoppaFeel’s new campaign

by on September 26, 2014

[more…]

See the Divinyls ‘I Touch Myself’ turned into a touching breast cancer PSA

by on April 22, 2014

Women for Women : See the Divinyls 'I Touch Myself' turned into a touching breast cancer PSA | Fresh Marketing News | Scoop.it

In April of 2013, Dininyls frontwomen Chrissy Amphlett died from breast cancer after an ultrasound and mammogram missed the cancer. Later, Amphlett found a lump on her own through self-examination. Watch the video.

[more…]

Women for Women : Coppafeel causes a great deal of controversy

by on March 8, 2014

In what is either a very smart or a very naive move breast cancer charity Coppafeel, which encourages women to check their breasts for signs of cancer, has linked up with The Sun’s Page 3 for a campaign that brings Page 3 to page one today.

The campaign will undoubtedly garner huge attention for Coppafeel among the young female demographic they’re aimed at and as well as the front page of Britain’s most popular newspaper they’ve already appeared on Lorraine Kelly’s show on morning TV. However, internet commentary is already suggesting that they’re being used by The Sun to give legitimacy to the much maligned Page 3. A request for readers to tweet pictures of them holding their breasts won’t help. [more…]

Breakthrough Breast Cancer appoints STEEL London for integrated digital campaigns

by on November 16, 2013

London, 15 November, 2013: Breakthrough Breast Cancer has chosen STEEL London as its retained digital agency, which will work alongside the charity to implement fully integrated digital campaigns.

The decision follows the launch of the charity’s new 10-year strategy, which focuses on stopping women getting and dying from breast cancer.
Breakthrough Breast Cancer was looking for an experienced strategic partner to ensure their communications and information are used in the digital space to maximum effect and targeted to people affected by breast cancer. [more…]

CoppaFeel! give you the ‘Horne’ at the cinema

by on October 29, 2012


[more…]

Burgen to roll out limited edition packs in support of Breast Cancer Care

by on October 2, 2012

Burgen is set to roll out limited edition ‘pink packs’ in support of Breast Cancer Awareness month.  The bread brand will be donating 2p from the sale of every loaf sold in October to Breast Cancer Care.

[more…]