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Brett Harding

Lovestruck.com and adconnection use TV-harmonised RTB in UK media first

by on July 22, 2013

Leading independent media agency, adconnection, was tasked by Lovestruck to manage the brand's extension into TV advertising.  The agency used brand new technology that enabled Lovestruck to sync real-time bidding (RTB) display activity with large TV spots, capitalising on the rise of multi-screen viewing habits.

We take a look in more detail at the campaign that was recently shortlisted for the MediaTel Connected Consumer Awards and the Thinkbox TV Planning Awards 2013.

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Adconnection unveils first ‘Second Screen’ integrated media campaign for Lovestruck

by on February 8, 2013

Adconnection, the leading independent media planning and buying agency, has unveiled the UK’s first ‘dual screen’ connected media campaign – synchronising TV and online display activity – for Lovestruck.com.

The ‘Lovestruck Here’ dual screen campaign, which launches this Friday 8 February, bolsters Lovestruck’s recent transition into television by serving online display banners and ‘roadblocking’ targeted sites and audiences only at times coinciding with Lovestruck’s TV spots.

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