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RTÉ sells almost 100% of digital video ad inventory with Adap.tv private marketplace

by on July 27, 2013

RTÉ, the biggest broadcaster in the Irish Republic, has expanded its business beyond its core territory by partnering with Adap.tv, the video advertising platform used by the world’s largest brands, agencies and publishers. Offering its digital video inventory to select advertisers via a private marketplace on the Adap.tv platform enables RTÉ Digital to achieve an advertising fill rate of nearly 100% in regions including the UK and US. [more…]

Win a ticket for AdMonsters OPS London event / Rising Media

by on April 14, 2013

AdMonsters is teaming up with theMarketingblog to offer one reader the chance to attend its OPS event later this month.

One reader will be able to attend the event for absolutely nothing by simply using the comments box to tell us the date of the OPS event. [more…]

You need to know about .. Adap.tv, Admonsters, Bear Grylls, Air New Zealand, Artesian Solutions

by on February 28, 2013

86% of UK advertising agencies purchased digital video inventory in 2012, with 62% listing brand awareness as a primary goal.  This and other data, revealed in the ‘State of the UK Online Video Advertising Industry’ research report undertaken by Adap.tv and Admonsters, point to advertisers’ evolving perception of online advertising. [more…]