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Promotion / ‘Bridgestone Tyres’ are delivering tyres that can take a hammering

by on August 31, 2016

Bridgestone Tyres are delivering van tyres that can take a hammering, by offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased. Launched in July 2016, the promotion is proving to be a huge success.


IgnitionOne appoints Limelight to boost positioning in UK market

by on May 31, 2016

Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance.

With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. It was the first to market to introduce user scoring in 2001; automate Facebook ads; offer portfolio optimisation for display; and to introduce cross channel attribution through their digital marketing suite. [more…]

Sponsorships : Bridgestone to reach out to millions come rain or shine

by on May 16, 2015

Come rain or shine, Bridgestone will be reaching out to tens of millions of people, after a high profile sponsorship deal was reached with Channel Four’s weather bulletins.

The world’s largest tyre manufacturer will be communicating with around 40 million people from May 24 right up until May 2016 in an attempt to connect with a broader audience, away from more commonplace automotive sponsorships of football and motorsport.


Firestone hopes that music will be the food of love for motorists across the UK / Reading Festival

by on April 8, 2015

Firestone hopes music tour will hit right note with motorists

Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour.

As announced at the Geneva Motor Show, Firestone will reach out to its young-at-heart target audience through the Firestone Music Tour, an original sponsorship programme with a laid-back feel for major music festivals across Europe in Spain, Germany, France, Poland, Italy and the UK.

For more information about Firestone’s portfolio of products and its summer music tour visit and its Facebook page