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What it’s like to be British

What it’s like to be British

by on May 21, 2019

Saying hello to a friend in the supermarket, then creeping around like a burglar to avoid seeing them again.

Looking away so violently as someone nearby enters their PIN that you accidentally dislocate your neck.

Thanks to Fiona for this one

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USA now prime location for UK retailers in global e-commerce, finds research from Global-e

USA now prime location for UK retailers in global e-commerce, finds research from Global-e

by on October 21, 2016

A survey of 250 British retail decision-makers released today by Global-e, the cross-border e-commerce specialist, reveals that the majority (59%) of British retailers consider the US to be the most important retail e-commerce market.

However, less than half (44%) of UK retailers currently sell to shoppers in the US and relatively few have plans to do so in the future. Just 13% of British retailers are currently planning to start selling to shoppers in the US. [more…]

Swearing, emojis and NSFW celebs: the quirks of marketing to Brits

by on May 19, 2016

With consumer confidence levels plunging into negative territory courtesy of Brexit concerns, marketing to British consumers has become a tricky business.

Whilst it’s common sense that any marketing strategy will need to localise itself around the cultural preferences of each demographic, research carried out by Mailjet throughout 2016 has upset quite a few assumptions marketers might have about how British consumers like to be approached by brands.

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Who is the hot English ad girl in the Viagra commercial?

by on October 22, 2014

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Which Brands do the Nation Trust…?

by on September 4, 2013

Which Brands do the Nation Trust?
Watch the Video

Andy Thompson | Vox Pops International

As part of our bi-annual State of the Nation this August, [more…]