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The marketers guide to printing .. [exclusive]

The marketers guide to printing .. [exclusive]

by on December 5, 2018

Printing is really easy! Don’t let your designer, printer or agency tell you otherwise. In this guide for marketers, we’ll cut through the jargon and simply explain everything you need to know.

Bamboozling people with technical terms to assert control isn’t anything new. As a marketer you’ll have encountered every day marketing jargon to pitch the USPs of a 360 offering with KPIs to be agreed by EOP.

FYI, printers have been doing the same thing for decades. So don’t worry about CMYK, DPI or Bleed, because all will be explained.


7 pointers about old-school marketing strategies still doing a great job today .. Will Corry, theMarketingblog

7 pointers about old-school marketing strategies still doing a great job today .. Will Corry, theMarketingblog

by on September 6, 2017

With more and more media competing for eyeballs than ever before, it's a real challenge to grab people's attention these days.

Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While these platforms are remarkably effective most successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.

Banners, flyers, posters, business cards, pavement ads, branded giveaways (like pens or shirts), and local donations are all examples of offline marketing.

Helloprint is one of the companies offering these services of online printing.

These simple actions are easy ways to spread the business name in subtle but effective ways. Below we pay tribute to the old-school marketing strategies that still do the job today.


The importance of physical touch points in marketing

The importance of physical touch points in marketing

by on May 10, 2017

In the world of marketing, the term ‘touchpoint’ refers to an interaction between customer and business that can be physical, sensory, or communicative.  Touchpoints are essential in the strides a business endeavours to make towards creating important connections with their customer base.

Whether through physical human contact, through sensory means, or by way of a physical touchpoint object, the general purpose is to communicate a message that will “touch” the customer in some way.


Events : Giant iTabs are available to buy or to rent to all event profs. Check us out!

by on June 19, 2015

The Giant iTab team write .. Wow, what a show. What a great experience.


Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog

by on April 23, 2015

It's simple : Click on this graphic for the 50 news stories

New : The Giant iTab / A big 50 article special


Enjoying the last day of @TheGadgetShow …. Giant iTab

by on April 14, 2015


Events : Want to see your app on there? – Giant iTab

by on April 3, 2015

Find out more about the Giant ITab


Want to see your app on there? – Giant iTab

by on March 31, 2015


Events : Check in on a Giant iTab – Talk about going BIG

by on February 28, 2015

Boomset says -It's no secret we're fans of renting devices for events, and this particular technology was a BIG hit (and not just in size) at #DestinationConfex the International Confex for meetingprofs held in Olympia, London recently.

Talk about going BIG when it comes to participation, this giant screen @thegiantitab is available for rent or purchase with different stand options, like podium, desktop, or kiosk. The size of the tablet itself is interactive and engaging with its audience, and some of their clients include Philips and BBC News.

More articles about the Giant iTab


Securing business success from working in a structured way / Jeff Deighton

by on July 10, 2013

Hi Will,  You might like some fresh content from me .. article I wrote  for some pals at Performative Jeff Deighton

The value of a stage gate process

Most of us appreciate that business success and repeat sales have always been a combination of having a compelling proposition and targeting the right people in the right way with activities and resources.

However, the world has changed dramatically in the last 5-10 years, and with nearly every purchase decision today involving some form of trade-off, either instinctive or considered, a real need to understand and aim relevantly at the desires & needs of one’s customers has been heightened.