build brand trust

Social media isn’t just for consumer products any more

Establishing a B2B social media strategy for a field leader – large or small

This post was written by Judith Ingleton-Beer, CEO of IBA International, home to iBAengage,

What's your business's situation? Nearly 10 years old, working with established products and got about 150 clients in a number of markets? Perhaps you're a field leader in one, and got good vertical industry expertise in a couple of others.

You've got a sales force of 5 and a part-time marketing manager. The technology on which you originally launched the company is mature and so you've spent considerable time and effort producing a next generation solution – which needs to be sold to both existing clients and into new markets. [more…]