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BUPA Global lets customers ‘Live their best lives’ with latest Barbican sponsorship

BUPA Global lets customers ‘Live their best lives’ with latest Barbican sponsorship

by on July 3, 2019

Bupa Global, the international health insurance arm of Bupa, continues its sponsorship of the Barbican Art Gallery, supporting its newest major exhibition, AI: More than Human.

The sponsorship coincides with Bupa Global’s latest Live Your Best Life campaign, which taps into the daily and social lives of customers with metro-based media placement and insight-driven messaging.

For more information, read the full report here.


Events : “The next revolution will be not so much technological as psychological” : Rory Sutherland, Ogilvy & Mather

by on April 29, 2014

Daytime Event, 10am-12pm,  Buy tickets etc. @howtoacademy


Self-described “Behavioural Economics impresario” Rory Sutherland is the Vice Chairman of Ogilvy & Mather and a passionate advocate of new, improved thinking in economics and the social sciences.

In this seminar, he explains why government and business has shamefully neglected human psychology in its decision-making and why he believes the next revolution will be not so much technological as psychological.


IAB UK mobile audit reveals 24% of top 50 UK finance brands have no mobile presence

by on March 11, 2014

NatWest, Bupa and Hiscox amongst finance brands that are leading the way in mobile

London Monday 10th March 2014: Research released today by the Internet Advertising Bureau UK (IAB) reveals that a significant number (24%) of the top spending 50 UK finance brands are yet to develop a mobile strategy.

The Mobile Finance Audit was carried out between January and February 2014 across the top 50 finance companies (such as banks, insurers and loan providers) spending the most on advertising in the UK, to gauge their uptake across the mobile channel.

Several different KPIs were checked, including whether the brand had a mobile optimised site, tablet specific site, responsive web design, mobile optimised search and an app. This study follows on from the Mobile Retail Audit and Mobile Travel Audit carried out in 2013.


Events : 360 Degrees of a Social Company / SMI 2013 Conference

by on June 3, 2013

SMI 2013 Conference

360 Degrees of a Social Company

How social tools, technologies and thinking are shaping the next generation of successful companies and organisations.

Nowadays, almost every FTSE 250 company is employing social media in their business planning and operations. It may be social media marketing, customer service, reputation management, community management or social business within the enterprise. Sometime it’s a combination of all these strategies. And the more companies embrace social media the more they understand the value of integrating it throughout their business.

That’s why we are dedicating our 8th annual conference to explaining and demonstrating the 360 degree view of what makes a “social company


Equation helps creative companies chase big ideas / Henley Business School research project

by on June 7, 2012

Marketing and PR firms in Britain are generating record numbers of business ideas (e.g. for new products or services) but a low hit rate is stunting true innovation. This new finding comes from a Henley Business School research project1, commissioned by Orange. [more…]

Gareth Morris and Underwired

by on April 12, 2012

Underwired, the specialist eCRM agency, has appointed former Links of London and Hackett Managing Director Gareth Morris to work closely with the Board of the company which recently completed an MBO from AIM-listed Hasgrove plc (AIM:HGV). [more…]