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Monetising content survey / “In the UK 88% polled said that they don’t currently pay for digital media sites” / CloudSense

by on September 13, 2014

Publishers Must Rebuild for Digital to Achieve Commercial Success

The urgent need for media houses to find new, compelling ways to attract subscribers to their online publications and enable other methods of monetising content is highlighted by an extensive new survey of consumer attitudes to online content and apps.

In the UK a total of 88% polled said that they don’t currently pay for digital media sites and apps providing content such as news, fashion, sports and business, even though 45% said that they had accessed online content that day. At the same time only 7% said that they were prepared to subscribe to receive this content. For more information, please visit [more…]

New video about Serena Williams that will inspire you get some exercise / #BeatsElectronics

by on September 10, 2014


Richard Branson and West Coast Mainline, Real Time Advertising – ISBA Survey,

by on June 19, 2014


New website : Screentrade takes off with its re-launch on Monday 7 April 2014

by on April 5, 2014

Britain’s first online insurance broker, Screentrade  is to re-launch on Monday 7 April 2014 and is set to provide car, van and bike insurance to the UK. Their first products to launch will be motorbike and van insurance, with car insurance set to launch in the summer.

Their new website is now live and features a timeline describing the Screentrade story; from their original launch in 1997 by software company Misys, through to their acquisition by Lloyds TSB in 2001 to their eventual re-launch now by Devitt Insurance Services Ltd. [more…]

Fiat body-paints twelve women to sell cars

by on September 21, 2013

From -

What's the best way to sell a Fiat 500 Abarth Cabrio? Why, paint up a dozen naked women, of course.

No strangers to controversy, ad executives at Richards Group dreamed up this unusual idea, hiring local circus performers, artists and contortionists and a renowned body painter to adorn and configure the women into a shape that resembles the Italian muscle car.


All about … Lean startups, Design for mobile first, Mobile customer engagement

by on June 19, 2013

We're all lean startups now A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty by

Eric Ries' Lean Startup started on a blog, became a best-selling book, and is now a thriving global movement. (There's a slick overview of the evolution here .) Despite the title, and some of Ries' arguments, its popularity can't be attributed merely...


Hothouse Foresight 2013 – kwittken + company London

by on March 23, 2013

Hothouse Foresight 2013 – outlining the trends shaping business, economics, politics, society, technology and the media in the next 12-18 months. kwittken + company London

Hothouse Foresight is a look into the coming year, exploring key themes. Northstar hascollated consumer opinion on these themes surveying a total of 886 people classified as either professionals or general population.

A specialist in building thought leadership communications programmes, KCO’s annual research helps clients anticipate the changing operating environment. Hothouse Foresight consists of both qualitative and quantitative research, the latter conducted by Northstar Research Partners.

For a copy of the research, which includes the quantitative insights, please contact Victoria Houghton or 020 7401 8001. [more…]

‘Sponsored Video: O2 Business – Sony Xperia Z’

by on March 21, 2013


Dragon’s Den star Deborah Meaden warns of the dangers of underestimating cashflow

by on October 10, 2012

The key mistake start-up businesses make is underestimating how long it takes for customers to pay them, according to serial entrepreneur Deborah Meaden.


Do you want to get in front of the eyeballs of your customers and get a ‘great results’ reaction? / Will Corry

by on July 14, 2012