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John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

by on December 7, 2016


Humour scores big this year as the best performing ads steer clear of heavy emotions

After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions.

Its Buster the Boxer ad scored 94.8% on the emotionally compelling scale, putting it top in a Realeyes/Lucid study of 65 ads, narrowly ahead of The Body Shop’s Jungle Bells (94.1%) – which is the highest scoring ad among men. [more…]

Buster the Boxer : John Lewis new Christmas ad – Exclusive comment from Vince Kerrigan, Vital Communications

by on November 10, 2016

Best ever RT @johnlewisretail: Here it is,our 2016Christmas ad.Introducing #BusterTheBoxer > https://t.co/6zR5cQNLHh pic.twitter.com/9rcWonEBgw — Nicola Wheeler (@nicola_wheeler) November 10, 2016 Vince Kerrigan, strategic solutions manager [more…]