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How marketing and sales drifted so far apart … exclusive

How marketing and sales drifted so far apart … exclusive

by on October 26, 2018

Marketing and Sales traditionally operate as separate universes. But it doesn’t have to be that way.

By bringing both worlds closer together, Marketing and Sales can share information and insights that will result in customers feeling they are receiving solutions to their challenges and not just another sales pitch. Understanding this requires looking back to see how we got here.


‘Welcome to the Era of Mad Tech’….. comment piece by Marius Smyth, AdRoll

by on January 28, 2016

Exclusive comment piece by Marius Smyth,  Managing Director EMEA of AdRoll

It’s official – media agencies have come a long way from the old-school days of brokering deals energetically over the phone on the agency floor or over long lunches. These days you’re more likely to hear a media buyer shouting ‘can we plug-in to your platform?’ at a tech specialist, as ad-tech firms and agencies work more closely together.

Ad tech has become integral to agencies’ need to future proof, but agencies must continue to adapt their traditional models and fully embrace what technology has to offer, if they are to keep pace with client expectations, according to the buyers, managers, directors and business owners AdRoll surveyed for its report ‘Welcome to the Era of Mad Tech’.


B2B Marketers : “Attention is currency” : A bespoke newsletter at a very special rate – only £85 per issue

by on November 10, 2015



  • Congratulations on your content marketing drive. You are certainly getting your message out there in a big way.
  • I can add to the results by creating a new bespoke newsletter for you.


Reach B2B prospects, influencers and buyers on a regular basis with your own bespoke newsletter

by on October 17, 2015

Have you ever considered setting up a bespoke newsletter for your material which you could send to prospects on a regular basis?