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Research : Generation Z shuns male ‘stereotypes’ as new research reveals changing gender perceptions

A new report reveals that a fresh approach is needed in the development of advertising and creative campaigns that can successfully target different generations of men. New research findings from CreativeRace, a leading creative communications agency, show that gender perception […]

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Irish media startup becomes a worldwide trending hit – Spike from Newswhip

“Spike, a product that helps organisations monitor the impact of content that’s put out on the internet” Within three years of launching its first product, NewsWhip counts ESPN, BuzzFeed, ‘The Guardian’, ‘USA Today’ and other newspapers among its customers.

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Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video.

ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details ad-techlondon.co.uk

Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video. Read More »