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Get more out of your email marketing .. Gemma Baker, Click4Assistance

Get more out of your email marketing .. Gemma Baker, Click4Assistance

by on October 9, 2017

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users.

Fast forward to 2017 where millions of emails are sent every second, that’s a lot of personal and marketing communication transmitting through the internet!

With many marketing emails hitting consumers’ inboxes daily, how do you ensure they engage with your content?

UK live chat software provider, Click4Assistance, @C4AUK

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Exclusive : Mobile Marketing: Improving the customer experience ..Gemma Baker , Click4Assistance

Exclusive : Mobile Marketing: Improving the customer experience ..Gemma Baker , Click4Assistance

by on September 12, 2017

2016 saw mobile traffic overtaking desktop for the first time, and has continued its domination throughout 2017 so far.

The rise in mobile traffic looks like it is here to stay as compared with August 2016, desktop was leading the month at 50.61% with mobile at 44.41%, however the tables have turn in August 2017, where mobile has 52.64% of the share whereas desktop has fallen almost 10% behind with 42.75%.[1]

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Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance

Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance

by on August 15, 2017

What are your opinions of chatbots?

2017 hasn’t been a very good year for Facebook and their progress with chatbots. The end of February saw reports on the bots hitting a 70% failure rate, as they were lacking understanding of the interaction, resulting in a human representative having to step in. This caused the social media giant to scale back its AI ambitions.

The end of July also saw Facebook experience adverse results and having to shut down their experiment. The social media giant’s AI researchers were attempting to teach the chatbots how to negotiate, however the bots identified as Bob and Alice deviated from the scripted conversation and continued communicating in their own manner meant to imitate human speech. [more…]