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Shaken & Stirred - Influential Brand Profiling and Positioning

Calvin Klein

“She is the Audrey Hepburn of the 21st century” – Rooney Mara & Calvin Klein

Here’s the new ad from Calvin Klein to launch its Downtown perfume line. When I watched it I thought of and remembered Audrey Hepburn. Rooney Mara, the ‘alt’ star of  The Girl With The Dragon Tattoo and The Social Network

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