campaign
This an oldie but goldie story. We missed it first time round. Enjoy.....
In an attempt by the National Health Service to promote blood donation, eight fearless blood donors marched around London with painted-on circulatory systems. The stunt garnered a lot of attention for its bold approach to a common campaign cause. [more…]
Results from marketing automation campaigns, totalling over 13 million recipients, show that on average emails sent from women achieve 18 percent click through rates versus those sent from men (10%).
Natural Balance Foods, manufacturer of the wholefood brand Nākd, has released details of an exciting new advertising campaign, due to launch in September 2012. Entitled ‘Get Your Smoosh On’, the campaign will focus on Nākd flavours Berry Delight and Cocoa Orange, whilst still featuring its full thirteen bar range that includes new variants Caffé Mocha and Rhubarb & Custard, as well as the four Nākd Oatie Bars.
Digital Shoreditch is the festival celebrating the outstanding creative, technical and entrepreneurial talent of East London and Tech City. The festival will run from May 21st to June 1st 2012 and will be highlighting the thriving digital and tech talent from Clerkenwell to Stratford, Old Street to Bethnal Green and Dalston to the City and beyond.
The UK’s leading strategic content agency, Redwood, has appointed former editorial director of Haymarket Business Media, Dominic Mills as Royal Mail group editor. [more…]
Facebook and social media are key items in a marketer’s tool belt in this digital age. Brands and businesses are coming up with creative and [more…]