campaign
At Flock we always try to use integration insight from outside the world of marketing to improve our marketing integration product, and help integrated marketers and marketing procurement professionals.
Previously we have shared examples from building industrial consortia and from creating cancer care teams
This time we use an example shared by Mark Dickinson, MD of an exciting new property development company (and one of our clients). We are building for Mark a fully integrated set of marketing resources. He is teaching us a lot about how he integrates different resources to build great developments, like when he lead the team that built the Olympic Village. [more…]
This an oldie but goldie story. We missed it first time round. Enjoy.....
In an attempt by the National Health Service to promote blood donation, eight fearless blood donors marched around London with painted-on circulatory systems. The stunt garnered a lot of attention for its bold approach to a common campaign cause. [more…]
Results from marketing automation campaigns, totalling over 13 million recipients, show that on average emails sent from women achieve 18 percent click through rates versus those sent from men (10%).
Lush Campaigns launched two social media competitions aiming to inspire England and Scotland to ‘Break the bag habit’.
A few early submissions can be viewed on our Facebook page: http://www.facebook.com/LushBagMonster
Natural Balance Foods, manufacturer of the wholefood brand Nākd, has released details of an exciting new advertising campaign, due to launch in September 2012. Entitled ‘Get Your Smoosh On’, the campaign will focus on Nākd flavours Berry Delight and Cocoa Orange, whilst still featuring its full thirteen bar range that includes new variants Caffé Mocha and Rhubarb & Custard, as well as the four Nākd Oatie Bars.
Leading web hosting company, 123-reg is launching a high-profile outdoor advertising campaign this summer on London buses, capitalising on the increased numbers of visitors to the capital during the 2012 Olympics. The promotion, launched on the 12th July will be supported with an extensive social media campaign.
123-reg is the UK’s leading domain registrar, with over three million domains in the UK, and responsible for registering one in every four .uk domains. The company’s promotional campaigns to date have focused on targeting potential customers online, and for the first time this activity takes it offline to reach a wider audience.
Digital Shoreditch is the festival celebrating the outstanding creative, technical and entrepreneurial talent of East London and Tech City. The festival will run from May 21st to June 1st 2012 and will be highlighting the thriving digital and tech talent from Clerkenwell to Stratford, Old Street to Bethnal Green and Dalston to the City and beyond.
The UK’s leading strategic content agency, Redwood, has appointed former editorial director of Haymarket Business Media, Dominic Mills as Royal Mail group editor. [more…]
Facebook and social media are key items in a marketer’s tool belt in this digital age. Brands and businesses are coming up with creative and [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
