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Marketing integration is as easy as ABCD / flock.

by on February 6, 2014

At Flock we always try to use integration insight from outside the world of marketing to improve our marketing integration product, and help integrated marketers and marketing procurement professionals.

Previously we have shared examples from building industrial consortia and from creating cancer care teams

This time we use an example shared by Mark Dickinson, MD of an exciting new property development company (and one of our clients). We are building for Mark a fully integrated set of marketing resources. He is teaching us a lot about how he integrates different resources to build great developments, like when he lead the team that built the Olympic Village. [more…]

Eight fearless blood donors marched around London with painted-on circulatory systems

by on June 8, 2013

This an oldie but goldie story.  We missed it first time round. Enjoy.....

In an attempt by the National Health Service to promote blood donation, eight fearless blood donors marched around London with painted-on circulatory systems. The stunt garnered a lot of attention for its bold approach to a common campaign cause.  [more…]

Email marketing – Why do female senders perform better that males? / CleverTouch

by on October 11, 2012

Results from marketing automation campaigns, totalling over 13 million recipients, show that on average emails sent from women achieve 18 percent click through rates versus those sent from men (10%).


To support the ‘Break the bag habit’ campaign, Lush have launched two new social media competitions

by on October 5, 2012

Lush Campaigns launched two social media competitions aiming to inspire England and Scotland to ‘Break the bag habit’.

A few early submissions can be viewed on our Facebook page:


Natural Balance Foods invites consumers to ‘Get Your Smoosh On’

by on August 23, 2012

Natural Balance Foods, manufacturer of the wholefood brand Nākd, has released details of an exciting new advertising campaign, due to launch in September 2012. Entitled ‘Get Your Smoosh On’, the campaign will focus on Nākd flavours Berry Delight and Cocoa Orange, whilst still featuring its full thirteen bar range that includes new variants Caffé Mocha and Rhubarb & Custard, as well as the four Nākd Oatie Bars.


123-reg takes its advertising on the road this summer

by on July 26, 2012

Leading web hosting company, 123-reg is launching a high-profile outdoor advertising campaign this summer on London buses, capitalising on the increased numbers of visitors to the capital during the 2012 Olympics. The promotion, launched on the 12th July will be supported with an extensive social media campaign.

123-reg is the UK’s leading domain registrar, with over three million domains in the UK, and responsible for registering one in every four .uk domains. The company’s promotional campaigns to date have focused on targeting potential customers online, and for the first time this activity takes it offline to reach a wider audience.


“London’s greatest digital and creative tech festival ever”

by on May 12, 2012

Digital Shoreditch is the festival celebrating the outstanding creative, technical and entrepreneurial talent of East London and Tech City. The festival will run from May 21st to June 1st 2012 and will be highlighting the thriving digital and tech talent from Clerkenwell to Stratford, Old Street to Bethnal Green and Dalston to the City and beyond.


Redwood has appointed Dominic Mills as Royal Mail group editor

by on March 16, 2012

The UK’s leading strategic content agency, Redwood, has appointed former editorial director of Haymarket Business Media, Dominic Mills as Royal Mail group editor. [more…]

Facebook – a few questions you should ask before you begin a promotion or campaign

by on February 11, 2012

 Facebook and social media are key items in a marketer’s tool belt in this digital age. Brands and businesses are coming up with creative and [more…]