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86% of brands are not measuring their social media marketing efforts

by on November 30, 2016

New research from specialist web design and marketing agency, Digimax, suggests that nearly nine in ten businesses aren’t measuring their social media marketing efforts as [more…]

Q&A with award-winning lingerie brand

Q&A with award-winning lingerie brand

by on November 29, 2016

Bluebella is an award-winning lingerie and nightwear brand stocked in ASOS, Figleaves and House of Fraser, wholesaling into 25+ countries. The lingerie market is forecast [more…]

Disney and MBNA team up for the first time for the launch of “Moana”

by on November 28, 2016

Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.

In the film, which hits UK cinemas on Friday 2 December, main character Moana is inspired by her grandmother’s stories, in which she is encouraged to leave the safety and security of her island and go on a daring journey to save her people.

[more…]

Subway release new ‘Festive Feast’ campaign

by on November 18, 2016

The SUBWAY brand is releasing a new festive campaign to celebrate its limited edition Sub. Introduced especially for the festive season, the new ‘Festive Feast’ [more…]

“It’s eBay’s 21st Christmas, and as a brand we’ve evolved tremendously over the past two decades”  /  Gareth Jones

“It’s eBay’s 21st Christmas, and as a brand we’ve evolved tremendously over the past two decades” / Gareth Jones

by on November 14, 2016

eBay.co.uk have announced the launch of its 2016 Christmas campaign – delivering the ultimate shop for the festive season.

The integrated campaign is led by a national television advertisement launching this weekend. Together with the vision of director Nick Gordon (whose credits include ads for MoneySupermarket and John Smith's), the ad offers a fly on the wall perspective of a familiar disco scene – with scenarios brought right up to date for the UK in 2016.

[more…]

Invite to join us for DMA’s #writerscrawl

Invite to join us for DMA’s #writerscrawl

by on November 14, 2016

On Monday (14 November) the DMA will launch the first ever copywriter's festival, taking place over the following four days. The festival is the next [more…]

Karmarama launches TV campaign for ‘CBeebies Playtime Island’ app

Karmarama launches TV campaign for ‘CBeebies Playtime Island’ app

by on November 14, 2016

Karmarama has created a new TV campaign for the launch of CBeebies Playtime Island, an app that allows youngsters to interact and learn with a variety of their favourite characters from the channel.

The campaign, launching on 12th November, demonstrates how the app allows children to discover and explore new games with familiar faces from their favourite shows

[more…]

Idris Elba rides a motorbike and takes a dip in a hot tub in new Sky campaign for Sky Store

Idris Elba rides a motorbike and takes a dip in a hot tub in new Sky campaign for Sky Store

by on November 11, 2016

Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations, including in a hot tub filled with tablet [more…]

Zenith world first through machine learning

by on November 10, 2016

Zenith has developed ground-breaking automation of digital planning that delivers significant improvement in effectiveness for marketers and is set to fundamentally change the way that [more…]

New campaign for Hammerson by Isobel

New campaign for Hammerson by Isobel

by on November 1, 2016

Today, retail property developer Hammerson announces the launch of the first of its series of new TV adverts.

Part of the new wider integrated brand campaign ‘Where More Happens’, the spots have been designed to illustrate that Hammerson’s shopping centres are a destination for more than just shopping and eating. [more…]