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How to text message market during a pandemic

How to text message market during a pandemic

by on April 6, 2020

Text message marketing is traditionally used as a way for businesses to reach customers.

However, if you look at text message marketing from a different perspective, it can be used to communicate during a pandemic.

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Top 10 PR and marketing stunts and campaigns of May 2017 | PR Examples

by on June 7, 2017

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A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

by on September 1, 2016

More and more shoppers are regularly using voucher codes. Many shoppers now assume a brand will offer them money off at some point during their purchase. If you ignore their demands, you'll be losing sales, emptying baskets and missing out on customers who will soon flock to your competitors.

The UK alone saw 688 million vouchers redeemed in 2014, and that number has already ballooned. For many shoppers, it's second nature to search for money-saving discount codes and deals before completing a purchase, and sometimes before shopping with a certain brand. It's no longer a case of getting ahead of the competition - voucher campaigns and affiliate marketing are essential to ensure you don't fall behind.

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

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Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

by on March 1, 2016

  • 2nd ranked UK has two most effective campaigns in global top 20
  • 55% of the world’s most impactful campaigns are digital-led
  • Campaigns with a cause fill rankings of the world’s most effective campaigns
  • Unilever loses its crown as world’s top advertiser to rival Procter & Gamble
  • Warc 100, break through to appear in the top 10 brands list
  • India’s Tata Group is ninth global advertiser in 2015, up from 32 in 2014

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British Airways help public make ‘US trip a reality’ in cool virtual reality stunt

by on January 2, 2015

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Best ideas / 12 campaigns that will win at @Cannes_Lions

by on June 15, 2014

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Check the best of the marketing stunts and campaigns – May 2014

by on June 4, 2014

Top 10 PR and marketing stunts and campaigns of May 2014

Well, that was the month of May. And it felt quiet. Are you ready, though, for the bout of tenuous brand piggybacking we’ll soon be subjected to and, in the most part, responsible for? Who says cheese doesn’t relate to football? NO-ONE. Can your client that manufactures drill bits be a part of the World Cup conversation? OF COURSE THEY CAN. Well, I wish you and your client tweets that’ve been in..

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‘125th birthday’ brand Bahlsen goes on the road with Toucan

by on April 19, 2014

German biscuit maker Bahlsen asked   @Toucan_ to help them celebrate their 125th birthday by taking their brand on a tour of retailer head offices across the UK.

The events, running from March to July, have seen the brand sampling their range at nine retailer and publisher head offices, including Sainsbury’s, Tesco, ASDA and The Grocer publisher William Reed. 

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Adobe : How to integrate data from both anonymous visitors and identified customers

by on January 19, 2014

Adobe Campaign now integrated with Adobe Experience Manager/ Best-In-Class Cross-Channel Campaign Management and Web Experience Management Unite

LONDON, UK — Jan. 14, 2014 — Adobe (Nasdaq:ADBE) today announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager, key elements of the Adobe Marketing Cloud, the industry’s most comprehensive set of marketing solutions.

This combination of Adobe’s leading cross-channel campaign management and web experience management solutions will let marketers work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers to create a personalised customer experience.

In addition, Adobe today introduced a series of enhancements that allow customers to better harness the power of Adobe Campaign. [more…]