campaigns
Text message marketing is traditionally used as a way for businesses to reach customers.
However, if you look at text message marketing from a different perspective, it can be used to communicate during a pandemic.
Top 10 PR and marketing stunts and campaigns of May 2017 | PR Examples https://t.co/47hcZdsLJd Retweet pic.twitter.com/CXxJfRJYem
— Will Corry (@slievemore) June 7, 2017
More and more shoppers are regularly using voucher codes. Many shoppers now assume a brand will offer them money off at some point during their purchase. If you ignore their demands, you'll be losing sales, emptying baskets and missing out on customers who will soon flock to your competitors.
The UK alone saw 688 million vouchers redeemed in 2014, and that number has already ballooned. For many shoppers, it's second nature to search for money-saving discount codes and deals before completing a purchase, and sometimes before shopping with a certain brand. It's no longer a case of getting ahead of the competition - voucher campaigns and affiliate marketing are essential to ensure you don't fall behind.
A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud
- 2nd ranked UK has two most effective campaigns in global top 20
- 55% of the world’s most impactful campaigns are digital-led
- Campaigns with a cause fill rankings of the world’s most effective campaigns
- Unilever loses its crown as world’s top advertiser to rival Procter & Gamble
- Warc 100, break through to appear in the top 10 brands list
- India’s Tata Group is ninth global advertiser in 2015, up from 32 in 2014
British Airways help public make ‘US trip a reality’ in cool virtual reality stunt / http://t.co/GBdSTN7mo8 … pic.twitter.com/K5bhg9gIc4
— Will Corry (@slievemore) January 2, 2015
The brand world's best ideas: 12 campaigns that will win at @Cannes_Lions 2014. http://t.co/4Z4vQwO0bm pic.twitter.com/7ckeirz32d
— Co.Create (@FastCoCreate) June 15, 2014
Top 10 PR and marketing stunts and campaigns of May 2014
German biscuit maker Bahlsen asked @Toucan_ to help them celebrate their 125th birthday by taking their brand on a tour of retailer head offices across the UK.
The events, running from March to July, have seen the brand sampling their range at nine retailer and publisher head offices, including Sainsbury’s, Tesco, ASDA and The Grocer publisher William Reed.
Adobe Campaign now integrated with Adobe Experience Manager/ Best-In-Class Cross-Channel Campaign Management and Web Experience Management Unite
LONDON, UK — Jan. 14, 2014 — Adobe (Nasdaq:ADBE) today announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager, key elements of the Adobe Marketing Cloud, the industry’s most comprehensive set of marketing solutions.
This combination of Adobe’s leading cross-channel campaign management and web experience management solutions will let marketers work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers to create a personalised customer experience.
In addition, Adobe today introduced a series of enhancements that allow customers to better harness the power of Adobe Campaign. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
