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Latest news from the Cannes Innovation Festival – A special article by Susan Perolls

by on June 22, 2016

BACK TO BASICS AT CANNES

By Susan Perolls, Cannes Correspondent for theMarketingblog (from a series of events and interviews across Day One of Cannes Innovation Festival)

As Cannes Lions welcomes its mini Innovation Festival for the second year, it’s interesting to hear speakers telling us that, while the elements that make up innovation (data x tech x ideas) are driving the changes and growth in the industry, there is also a ‘back to basics’ mentality in the minds of senior practitioners.  They want to do great things and do them better – but in order to do so there is a desire to bring rigour to a lot of advertising processes that has got lost along the way.

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Be crowned ‘The Next Big Thing’ and claim the £5,000 cash prize and a nice ornament for the mantlepiece / ad:tech London October 2015

by on August 21, 2015

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Check out brand & agency bigwigs speaking at #adtechlondon & save £200

by on August 14, 2015

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Events : ad:tech for brands .. new site is now live / Daniel Brain

by on August 8, 2015

Daniel Brain writes ... The new ad:tech London website is live!

Check it out for details of all the brand/agency/media CEOs, CMOs & digital leaders talking content, data & tech on 13-14 Oct plus a $50k Unilever investment pitch!

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The Next Big Thing, the start-up initiative launched by ad:tech London

by on August 7, 2015

Unilever partners with adtech London

Unilever is targeting new relationships with marketing and advertising technology entrepreneurs after Chief Marketing & Communications Officer Keith Weed announced an extension of its investment in The Next Big Thing, the start-up initiative launched by ad:tech London in association with Shoreditch-based accelerator Collider

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Events / Meet thousands of buyers … exhibit at ad:tech London

by on July 24, 2015

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Events : What do Andrew Keen, Keith Wood, Karen Blackett, Conny Kalcher and Nina Bibby have in common?

by on July 16, 2015

They are all speakers at ad:tech London in October

ad:tech London is where marketing and media players go for quality networking at scale and cutting-edge content delivered by the world’s leading brands, agencies and media owners.

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The one about seagulls attacking dronies at Cannes

by on June 18, 2014

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Women for Women : Who are the women at Cannes Lions that you admire?

by on June 15, 2014

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