@CannesLions
BACK TO BASICS AT CANNES
By Susan Perolls, Cannes Correspondent for theMarketingblog (from a series of events and interviews across Day One of Cannes Innovation Festival)
As Cannes Lions welcomes its mini Innovation Festival for the second year, it’s interesting to hear speakers telling us that, while the elements that make up innovation (data x tech x ideas) are driving the changes and growth in the industry, there is also a ‘back to basics’ mentality in the minds of senior practitioners. They want to do great things and do them better – but in order to do so there is a desire to bring rigour to a lot of advertising processes that has got lost along the way.
Daniel Brain writes ... The new ad:tech London website is live!
Check it out for details of all the brand/agency/media CEOs, CMOs & digital leaders talking content, data & tech on 13-14 Oct plus a $50k Unilever investment pitch!
Unilever partners with adtech London
Unilever is targeting new relationships with marketing and advertising technology entrepreneurs after Chief Marketing & Communications Officer Keith Weed announced an extension of its investment in The Next Big Thing, the start-up initiative launched by ad:tech London in association with Shoreditch-based accelerator Collider
They are all speakers at ad:tech London in October
ad:tech London is where marketing and media players go for quality networking at scale and cutting-edge content delivered by the world’s leading brands, agencies and media owners.
This is so awesome. Twitter brought a drone to Cannes and is flying it overhead to capture Cannes in a manner unlike we've seen before. It captured Patrick Stewart outside the Palais on Sunday and it's been traveling up and down La Croisette capturing the sights.
According to Digiday's Brian Morrisey, seagulls were seen attacking the drone and he wonders just how long it will be before it loses that battle.
Who are the women @CannesLions that you admire? Put them in the spotlight this year with #seeitbeit. Here are ours pic.twitter.com/525RIciiIX
— Cannes Lions (@Cannes_Lions) June 14, 2014
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
