TheMarketingblog

Carat

Havas Media International wins EMEA Vita Coco media account

Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA – the world’s bestselling coconut water. The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare […]

Havas Media International wins EMEA Vita Coco media account Read More »

Video : Greggs puts its coffee to the test in #TopSecret campaign

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message. The integrated campaign which comprises radio, national press, PR, interactive mobile advertising

Video : Greggs puts its coffee to the test in #TopSecret campaign Read More »

Digital target group marketing / DBM Awards 2013: nugg.ad wins award for its Mobile Solutions

For the third year, the Database Marketing Awards 2013 took place September 10th in the ‘Brewery’. In the heart of London, innovative ideas from the data-driven marketing industry in the UK were rewarded with this prestigious award. nugg.ad, Europe’s leading specialist in digital target group

Digital target group marketing / DBM Awards 2013: nugg.ad wins award for its Mobile Solutions Read More »

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike Read More »

Mark Little, TNT Travel Show, Manchester Golf show, MKTG INC, Diageo

Stand-up comedian and actor Mark Little, best known for his role as Joe Mangel in TV soap Neighbours, will be officially opening the TNT Travel Show (tnttravelshow.com).

Mark Little, TNT Travel Show, Manchester Golf show, MKTG INC, Diageo Read More »

Philips : Consumer trust in innovative skin rejuvenation system RéAura grew after seeing real life before and after pictures and results

  To continue to raise awareness and build trust in its innovative skin rejuvenation system, RéAura, Philips is launching an integrated campaign with creative positioning devised by Ogilvy and creative development and implementation by: WDMP, Carat and OneVoice. With RéAura

Philips : Consumer trust in innovative skin rejuvenation system RéAura grew after seeing real life before and after pictures and results Read More »