Carat
Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA – the world’s bestselling coconut water.
The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent. [more…]
New Tesco boss Dave ‘Drastic’ Lewis has called a pitch for Tesco’s whopper media account, variously estimated in the UK at between £100m and £140m. As such it’s one of the biggest although Tesco has, historically, been keen to deal in barter to offload unsold products, as opposed to money.
What’s In the Bag, Airange... …http://t.co/AjsjFgkGbf … pic.twitter.com/anT3Uwgbne
— Will Corry (@slievemore) February 16, 2015
Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.
The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.
The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.
For the third year, the Database Marketing Awards 2013 took place September 10th in the ‘Brewery’.
In the heart of London, innovative ideas from the data-driven marketing industry in the UK were rewarded with this prestigious award. nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, was nominated for the first time and took home the award in the ‘Innovation in Insight-Driven Mobile Marketing’ category. This prize rewards nugg.ad’s intensive work on its solutions for mobile devices.
For more information, please visit: www.nugg.ad [more…]
In the media sector, reputation plays a hugely important role in selecting the right media partners. This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction with the International Advertising Association (IAA) and Warc, to provide insight into reputations and perceptions around both international network media agencies and media owners. Highlights from the findings are as follows:
Stand-up comedian and actor Mark Little, best known for his role as Joe Mangel in TV soap Neighbours, will be officially opening the TNT Travel Show (tnttravelshow.com).
To continue to raise awareness and build trust in its innovative skin rejuvenation system, RéAura, Philips is launching an integrated campaign with creative positioning devised by Ogilvy and creative development and implementation by: WDMP, Carat and OneVoice. With RéAura retailing at £800, the campaign targets highly affluent, intelligent women with an active interest in anti-ageing treatments and aims to innovate the traditional purchasing decision journey using new sector insight.
Previous Board Director of media agency Carat, Gary Reid brings 15 years of industry experience to the new role at Forward3D.
Forward3D is appointing Gary Reid to the new role of CTO. Gary will be responsible for building on the success of Forward3D's strong tech and agile approach and will be responsible for the development and roll out of all technology across search, social, display and linguistics. www.forward3d.co.uk [more…]
MEC, a leading media agency, www.mecglobal.com, has appointed ex-Carat Business Director Anna Hickey as Managing Partner.
Hickey will be based in MEC’S UK headquarters in London, heading up the Lloyds Banking Group account group, previously managed by James Atherton who joined MEC New York.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.