TheMarketingblog

Caroline McNally

Lego, Amazon, Metrobank and IKEA Win Inaugural eXchange Awards From TransgressiveX

New brand measurement and optimisation agency, TransgressiveX (TX) continues its disruptive market entry with its Inaugural eXchange Awards. This is the first time an agency has launched its own sector awards scheme. More about the awards…

Lego, Amazon, Metrobank and IKEA Win Inaugural eXchange Awards From TransgressiveX Read More »

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

TX write … The Judges Panel met to shortlist brand for TX’s inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions. Our inaugural eXchange Awards celebrate brands

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards Read More »

Research : TX’s eXchange Awards – ‘A bit of pulling and pushing between the judges’

Latest : More information is now available about meeting to eXchange views on the TX awards ‘A bit of pulling and pushing between the judges’ To remind you, these are the judges: BV Pradeep, VP Consumer & Market Insight, Unilever Simon Walker,

Research : TX’s eXchange Awards – ‘A bit of pulling and pushing between the judges’ Read More »

Research : TX’s eXchange Awards celebrate the best marketing of brands

The top award is for best Brand eXchange Power all across the Consumer Journey. This is for the brand which, in the judges’ analysis, has the most positive series of propositional and activational interactions with consumers, at every point on

Research : TX’s eXchange Awards celebrate the best marketing of brands Read More »

“We work fast, learn quickly, and move on to the best version of our work as soon as we can” / TransgressiveX’s Nadim Sadek

An exclusive Marketingblog interview with TransgressiveX’s Nadim Sadek TransgressiveX (TX) is a brand measurement and optimisation agency, delivering forensic brand guidance. Based in Kensington, London, it operates globally with a number of blue chip clients. The company was established in

“We work fast, learn quickly, and move on to the best version of our work as soon as we can” / TransgressiveX’s Nadim Sadek Read More »