TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

cars

Why a car can be the ultimate offline marketing tool .. exclusive

Company cars can serve many purposes and in addition to allowing you and your reps to move around, they can also be used as a marketing tool. Branded cars are so common that we often fail to realize we’re surrounded […]

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Exclusive : Automobile industry: the internet and new marketing strategies

The business of trading cars is going through a massive transformation. This will inevitably lead to new rules and a shift in power. Companies able to easily adapt to the recent developments will find their enterprise expanding further. However, those who

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Fiat challenges consumers to see new Fiat 500X and Fiat Tipo models ‘differently’ in new experiential campaign

Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials. The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an

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Shopitize’s Chris Newbery explains the brand marketing opportunity in mobile

Why you need to move with mobile Last week the mobile industry descended on Barcelona to Mobile World Congress. With entire halls dedicated to apps, marketing and the latest mobile connected technology, the show is no longer a place just

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New site : Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK

Microsoft unveils UK launch advertiser brands for all-new MSN Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK Microsoft today announces general availability

New site : Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK Read More »