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Cashback websites research : UK shoppers spent £16.5billion through ‘deal’ websites in 2014

by on May 4, 2015

In UK, online sales through price comparison websites drove about 10% of all ecommerce retail sales, according to recent statistics.

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Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend

by on April 28, 2015

Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8%
Consumer spend due to OPM rises 14%
Advertiser ROI increases 6% to £15 per £1 spent
4 in 5 Britons online have used a website employing OPM techniques [more…]