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Viewability study : Inconsistent approaches across vendors seen as industry’s biggest issue

by on September 17, 2015

Half of senior digital execs say IAB/MRC viewability  standards inadequate

Half of senior agency and publisher executives, interviewed in-depth for a study on the present and future of online ad viewability, believe the standards set by the IAB and Media Rating Council are not an adequate measure of viewability.

The report, produced by ad technology company InSkin Media and consultancy FaR Partners (a Theorem Digital company) reveals that only about a third (37%) think the official guideline – that 50% of an ad has to be in view for one second, to be deemed viewable – is sufficient

http://www.inskinmedia.com/

[more…]

Win a ticket for AdMonsters OPS London event / Rising Media

by on April 14, 2013

AdMonsters is teaming up with theMarketingblog to offer one reader the chance to attend its OPS event later this month.

One reader will be able to attend the event for absolutely nothing by simply using the comments box to tell us the date of the OPS event. [more…]