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Somerset County Cricket Club appoint CCR to enrich data and strengthen CRM

by on May 14, 2015

Somerset County Cricket Club (SCCC) has appointed data management firm CCR as its preferred data cleansing supplier.

CCR will use its new data cleansing and enrichment solution, ADAM, to clean and enhance the cricket club’s data in order to allow it to extend the reach of its marketing activity across its customer database. [more…]

Wolves strengthens data-driven marketing strategy with CCR’s ADAM

Wolves strengthens data-driven marketing strategy with CCR’s ADAM

by on November 6, 2014

To bolster its direct marketing strategies, Championship football club Wolverhampton Wanderers (Wolves) has appointed data management firm CCR as its preferred data cleansing supplier and is amongst the first to use  CCR’s new data cleansing and enrichment solution, ADAM.

ADAM was launched onto the market last month following successful trials and it is the first product of its kind in the UK to include both Equifax and Experian new address data as well as data enrichment solutions such as factual wealth information and Facebook data. [more…]

CCR data becomes licensed reseller of Acxiom’s Purity ‘real movers’ file

by on August 8, 2012

UK data cleansing and enrichment specialist CCR Data has further developed its offering by becoming a licensed reseller of the Purity goneaway suppression file from Acxiom.

Over the last 15 years, CCR has made a name for itself as one of the most advanced data services companies in the UK, working with leading brands to improve the data quality and depth of data through data cleansing and data enrichment services.

[more…]