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Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

by on May 12, 2017

Regular readers of theMarketingblog will be familiar with our reviews of new marketing offerings from media owners. If there is indeed any such thing as new marketing offerings? This is not about the latest marketing tech, it’s about sitting down and talking.

In essence what an advertiser wants to be confident of when planning and booking a campaign or schedule, is, that the placements will reach their target audience, with a relevant message, that will resonate with the target audience. But how can this be ensured? [more…]

Prosciutto di San Daniele Launches Global Digital Platform ‘Chef Talks’ in collaboration with UK’s top culinary experts

by on March 8, 2017

First in series features Michelin Starred Angela Hartnett MBE

 
As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di [more…]

Watch : Guess which Hollywood films are recreated in new Jarlsberg cheese campaign

Watch : Guess which Hollywood films are recreated in new Jarlsberg cheese campaign

by on October 4, 2016

Jarlsberg cheese gives movie fans a whole new take on their favourite films, with three new videos of classic dinner scenes shot from an entirely new angle.

Created by Stockholm and Amsterdam-based creative agency, Perfect Fools, this new take puts the focus firmly on the food, with every detail from the movies lovingly recreated.

The spots are shot from above in the style popular on Instagram. The first invites viewers to forget about the argument over faking it, because the deli sandwiches are the stars in “I’ll have what cheese having”.

[more…]

Wonderbra voted one of ‘UK’s Coolest Brands’ by public and celebrities

by on September 24, 2012

Wonderbra has officially been named a CoolBrand for the third consecutive year in an influential annual initiative to identify the UK’s coolest brands. Wonderbra beat tough competition to be awarded a high score by both influentials and the public to take its place in the prestigious list.

The CoolBrands survey has been compiled annually since 2001. The results are published every September and can be viewed at  CoolBrands.uk.com.

The CoolBrands® list, now in its eleventh year, follows a vote by a combination of just under 3,000 consumers and a panel of 39 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. [more…]