TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Censuswide

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

VCCPMedia  have released research in conjunction with The Guardian called “Debunking Gen Z”. It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors. […]

Debunking Gen Z … Joint research by VCCPMedia and The Guardian Read More »

Research : Quarter of consumers label well-known grocery brands ‘too expensive’ to buy / Southpaw

Shoppers are shunning some household-name grocery brands because they believe their products are too expensive, according to research from creative communications agency Southpaw. 1,000 UK-based consumers* were asked which brands they buy less frequently now than they did five years

Research : Quarter of consumers label well-known grocery brands ‘too expensive’ to buy / Southpaw Read More »

Half of Britons would buy more from a store that supports charity – Give as you Live survey

Eight in ten (79%) Brits believe that retailers should be doing more to support UK charities, new research shows. The findings, from social enterprise Give as you Live, show that UK consumers increasingly perceive retailers as lacking in CSR credentials

Half of Britons would buy more from a store that supports charity – Give as you Live survey Read More »