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Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

by on October 20, 2016

The positive side of negative reviews By Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice

Following news that Airbnb has been accused of blocking unfavourable reviews of properties by guests who chose to leave early rather than endure another night in sub-standard accommodation, it’s essential to remember that it is not only a consumer’s right to have access to positive as well as negative reviews, but also a business’ responsibility to ensure authenticity of content at all times. 

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Bazaarvoice …. Deep-dive analysis of the business impact consumer-generated content has on sales conversion

by on April 20, 2016

Bazaarvoice, Inc. , the network connecting brands and retailers to the authentic voices of consumers wherever they shop has launched the inaugural Bazaarvoice CGC Index.

It's a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales conversion, return on investment, and long-term customer loyalty across multiple industries.

Groundbreaking new research draws on data from 45.6 billion product page views to describe the next chapter of consumer-generated content and identify the five key traits of best-in-class CGC marketers

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