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Channel 4

Women for Women : Female advertising that continues to patronize its audience

An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4’s annual diversity in advertising competition. The spot, by Engine, takes the kinds of some of the […]

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Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

Last night, 17th November, at The Marketing Society Global Dinner, Paul Polman, CEO of Unilever was awarded the Outstanding Leadership Award for his exceptional vision and contribution to business.

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New Book : The TV Brand Builders : How to win audiences and influence viewers

This release has just arrived KoganPage write .. In a couple of weeks, on 28th April, we’ll be releasing a new book by Andy Bryant and Charlie Mawer, the Managing and Creative Directors respectively of the creative agency Red Bee.

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“The Jump” TV Show Blunders : Fans flocked to Twitter to call on producers to scrap the programme

Viewers demand Channel 4 axes The Jump: Gymnast Beth Tweddle set to undergo surgery after breaking her back on TV’s most dangerous show… as Tina Hobley exits with a broken arm Britain’s most successful gymnast is waiting to undergo surgery on

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Half of UK advertising spend in 2015 will go on the internet and mobile devices – Strategy Analytics

Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from Strategy Analytics. Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent

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