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Aperol hits record sales at Waitrose

by on October 30, 2014

Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year, according to the annual Waitrose Food & Drink Report 2014.

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For the first time in the history of Interbrand’s Best Global Brands report, there is a new number 1 brand Apple

by on September 30, 2013

LONDON, (30 September 2013) –  Interbrand’s 2013 Best Global Brands

For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Interbrand, the world’s leading brand consultancy, publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands.
With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion -- an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.

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Performics Partners with BrightEdge for SEO in 19 European Countries

by on August 16, 2012

Performics, performance marketing leaders from Publicis Groupe, today released results for a 19 country campaign for GM’s Chevrolet brand powered by BrightEdge, the global leader in enterprise SEO, delivering a 41 percent increase in organic search traffic in just three months.

“For managing SEO engagements we have found BrightEdge to be the best solution in the market,” said Richard Kirk, Head of SEO for Performics. “The interface is fantastic – nothing else I’ve seen is so customizable. Thanks to the reporting features, our clients have also found it much easier to understand SEO and the progress we’ve made.”

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Partnership agreements / Chevrolet to be official automotive partner of Manchester United

by on May 31, 2012

Chevrolet is entering into a five-year partnership agreement with Barclays Premier League giant Manchester United to become the club’s Official Automotive Partner. [more…]