TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Chocolate

[Watch] : Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations

Krow and Ferrero UK celebrate those playful moments that parents and children share when a child’s imagination is sparked with a Kinder Surprise. Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power

[Watch] : Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations Read More »

Research : Is Fairtrade Fortnight being unfair on Fairtrade? / Lucy Hoang, Northstar Research Partners

Lucy Hoang, Research Manager, Northstar Research Partners Fairtrade Fortnight began on 23rd February and is coming to an end this week but did anyone even notice? How did the movement emerge from its annual 14 day awareness event without making

Research : Is Fairtrade Fortnight being unfair on Fairtrade? / Lucy Hoang, Northstar Research Partners Read More »

“I find it really depressing that advertisers assume that only women want to watch their weight”

hamandpeaches writes “I find it really depressing that advertisers assume that only women want to watch their weight and what they eat, and that any sort of low-calorie chocolate is automatically aimed at women. I suppose this Crispello is supposed

“I find it really depressing that advertisers assume that only women want to watch their weight” Read More »