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by on November 9, 2013


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Twitter and outdoor in tandem / Chris Forrester, Primesight

by on June 9, 2013

Chris Forrester, Commercial Director at Primesight writes

The growth of mobile has been monumental and for many people has become the main route onto the internet rather than the desktop PC. With the continual rise of mobility we are starting to see how Twitter and Out of Home advertising could come together as perfect bedfellows.

Job hopeful Adam Pacitti bought one billboard with his last £500 outside Kilburn station in London. In just two days it went global. 30,000 people looked at his CV on YouTube and he gained over 10,000 followers on Twitter with 13,500 retweets for the image of his billboard. [more…]

Peugeot RCZ Gears up for Primesight London Waterloo domination

by on February 26, 2013

Peugeot is to launch an outdoor advertising campaign for its new RCZ model with a total takeover of all Primesight’s out of home advertising space in London’s Waterloo that surrounds the UK’s busiest station, in an exclusive deal.

Beginning from February 26th, Primesight will host a two week campaign across its Waterloo domination which consists of 21 billboards for the new Peugeot RCZ that will target a stylish, career driven audience accessing the railway terminus. The campaign will return on the 25th March for another two week long period. [more…]