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John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

by on December 7, 2016

Humour scores big this year as the best performing ads steer clear of heavy emotions

After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions.

Its Buster the Boxer ad scored 94.8% on the emotionally compelling scale, putting it top in a Realeyes/Lucid study of 65 ads, narrowly ahead of The Body Shop’s Jungle Bells (94.1%) – which is the highest scoring ad among men. [more…]

Here’s this year’s Marks and Spencer Christmas advert – when Mrs M&S becomes Mrs Claus

by on November 12, 2016


Kmart’s ‘Jingle Bellies’ Christmas ad – a fat load of fun

by on November 18, 2014


“A feel good video to get you into the festive mood” / Coca-Cola

by on November 27, 2012

From Simply Zesty Viral Videos

One of the big signs that tells you Christmas is coming close is when Coca-Cola’s iconic ad starts appearing on TV.

Since it’s roughly one month until Christmas day, we’ll treat you to its newest seasonal ad. It doesn’t quite capture the magic that earlier ads have, but it’s still a nice, feel good video that will start getting you into the festive mood. [more…]