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Which Christmas ad comes out tops? Authenticity and humour are the big themes

Which Christmas ad comes out tops? Authenticity and humour are the big themes

by on November 24, 2017

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Christmas ad, as authenticity and humour are the big themes in winning consumers over this year.

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Research : The most engaging High St Christmas ad is…not John Lewis’ Man on the Moon … Realeyes

by on December 15, 2015

Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions.

Here are the 10 most compelling ads from high street retailers as revealed by measuring people's emotions via their facial reactions. NOTE: The data is actual measured data - not based on a survey/questionnaire.

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U.K.’s best Christmas ads … You need to watch this, amazing & that’s just the bag, love it #MulberryMiracle

by on November 3, 2015

As the battle for the U.K.’s best Christmas ads gets underway, Mulberry is one of the first out of the gates with this superb effort from Adam&Eve/DDB.

This year’s spot for the brand starts with a man giving his girlfriend a Mulberry handbag for Christmas in their new home, where they’re sitting on the floor surrounded by candles and packing boxes.

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John Lewis, Aldi, Debenhams, Burberry, M&S, Argos, Asda, Boots and Lidl 2014 Christmas ads – enjoy

by on November 9, 2014

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Does this Christmas ad turn you to ‘mush’?

by on November 8, 2013

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