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New : Clive Christian partners with Threepipe to drive Christmas sales

New : Clive Christian partners with Threepipe to drive Christmas sales

by on November 17, 2016

Clive Christian, the British luxury interiors and fragrance company, has appointed Threepipe to manage its digital advertising and SEO programmes across its collections during the festive period.

Threepipe will manage paid search and display retargeting as well as social advertising formats through Facebook and Instagram. This will be supported by both on and offsite SEO activities including technical optimisation and creation and outreach of content to key influencers.

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Online sales growth puts retailers at risk of over-stating Christmas sales in their New Year trading reports

by on December 10, 2013

Retailers must increase sales this Christmas in order to compensate for higher online returns rate

December 10th 2013, London, UK – The higher rates of returns associated with online sales, combined with a probable – but unknown – record proportion of online sales, will put retailers at risk of providing misleading estimates of their ‘net Christmas’.

Heikki Haldre, co-founder and chief executive of virtual fitting room provider Fits.me, said: “There is always a rush in January to proclaim Christmas a success or a failure – even official bodies like the ONS publish provisional December figures by mid-January.  This strikes me as simply too soon to guarantee any kind of accuracy; in borderline cases there is a risk that shareholders may be led to believe Christmas sales were up, when in fact net Christmas sales were down.”

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