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Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

by on December 13, 2016

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.

There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.

Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.

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Are you making the most of PR opportunities at conferences and exhibitions? … Clareville

Are you making the most of PR opportunities at conferences and exhibitions? … Clareville

by on December 7, 2016

How can an exhibitor make the most of the PR opportunities created by conferences and exhibitions in which they are taking part?

The Clareville team with 30 years of experience working with exhibition organisers and exhibitors have been reflecting on the lessons we have learned and why some companies do not achieve the maximum results they could.

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Picking up the phone to achieve results in PR – Clareville

by on December 7, 2016

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HBAA appoints Clareville to implement PR campaign

HBAA appoints Clareville to implement PR campaign

by on December 2, 2016

HBAA, the trade association for the hotel booking agency, apartment and venue community, has appointed Clareville to develop and implement a PR programme for the association and to support agent engagement in HBAA activities.

The campaign is designed to raise the profile of the Association, its members and its new committee within the industry and among potential customers and members. In particular it will highlight the HBAA’s Code of Practice and the many benefits and services the HBAA provides to its members.

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Best practice in conference, exhibition and event PR .. Top tips for trade show success … Clareville Communications

Best practice in conference, exhibition and event PR .. Top tips for trade show success … Clareville Communications

by on November 4, 2016

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We love the new #winniethepooh penguin … @babyville

by on October 30, 2016

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PR / “We’re the venue of choice for meeting and event organisers” .. Mark Spivey, Maritim UK

by on October 6, 2016

Maritim hotels has appointed Clareville Communications to manage its PR activity in the UK. Germany’s largest owner-managed hotel group is working with the London-based agency to profile its international hotel network to meeting and event planners, travel trade and consumers.

Maritim has 34 properties across Germany as well as hotels in Mauritius, Egypt, Turkey, Malta, Spain and China. [more…]

Comotomo, the leading silicon baby bottle in the US, has chosen Babyville at Clareville to handle its UK launch

by on March 25, 2015

Comotomo, the leading silicon baby bottle in the US, has chosen Babyville at Clareville to handle its UK launch following a competitive pitch.

The PR brief includes securing key influencer endorsements, traditional on and off line proactive press office activity and campaigns strategically designed to reassure first time parents of the quality of the brand’s medical grade silicon bottles and teethers.

Babyville at Clareville will communicate these messages via multi channel media relations activity.

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Gift Card & Voucher Week 2014 announces The Express Group as media partner

by on September 22, 2014

Gift Card & Voucher Week 2014 announces The Express Group as media partner following success of last year

Gift Card & Voucher Week, returning for its third year between 8th and 15th November 2014, has announced the Express Group as its national media partner for the second year running. The week is an exciting awareness campaign that is designed to celebrate and promote gift cards and vouchers in the run up to Christmas.

If you are an issuer or supplier of gift cards and vouchers and would like to get involved in the week, there are limited spaces still available. To find out more please get in touch with John Starr at johnstarr@clareville.co.uk.

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“Findus” a good PR agency – Clareville Communications

by on February 10, 2013

Based on assumption, many people if given the option would likely choose to have their lasagne made with the standard “beef” ingredient rather than “horse”. But, of course, it’s always nice to have choice where food is concerned and some people may be partial to a bit of horse for tea.

The latest horsemeat debacle opens an entirely new debate, leading us to question - how far can we ever truly trust that what we’re consuming is what we think it is?

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