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Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

Ireland, Latest News, Lead Article, Lead story, News you can use, Nuggets, Research / By

Bord Bia – the Irish Food Board – has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer. The intention of the tripartite agreement is to leap-frog current category dynamics

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